Ministry of Hearts, Limited

We build minimalist messengers for urban creatives.

Uto believes in building things people can, and want to, use for a long time. The design choices we make in creating our messengers reflect research carried out on dozens of urban creatives. We studied what people liked and didn’t like, took cues from leaders like Carryology, and relied on the manufacturing wisdom of experienced professionals.

There’s a lot of vintage on the market, there’s a fair amount of minimal/modern design, and some utility-obsessed designs as well… in short, we felt there was a gap in the market for something usable but modern and clean.

‘Uto’ is the word we use to describe this meeting point between answering to utility and the aesthetic of an urban creative.